If you have a business with presence on the Internet is likely that by now you have begun to incorporate some SEO techniques in order to get a good positioning of your website in search engines, but be careful because without knowing this, what you are doing can be Counterproductive for your business.
The reason? Many SEO techniques that have triumphed years ago have now become obsolete and outdated, and not only that but not having any impact whatsoever may end up causing Google to penalize you and lower posts in SEO ranking for SEO ranking a well known SEO company dallas tx is one of the best company for SEO services.
That’s why we are going to share the four most used techniques that no longer make an impact so that you know what they are and thus you can avoid them – and with them, Google’s anger. Take note!
- Avoid doing Keyword Stuffing
If you are thinking about positioning your website using excessive keywords or keywords in each of your content, forget it.
This is what is known as Keyword Stuffing and is not only the oldest spam technique in search engines, but it is also the first against any search engine, from Google to the most modest.
In fact, absolutely all search engines punish and penalize those web pages that have the purpose of manipulating the results to position themselves first in the search engines through unfair practices and abusing over and over again the same word or phrase.
Let’s face it, if writing thousands of times the same keyword served to achieve a better positioning, everyone would be first, do not you think?
- Say no to artificial linkbuilding
Linkbuilding or link building is one of the most important SEO techniques but at the same time it is the one that causes the most headaches.
This is a very common practice in online marketing that consists of improving the positioning thanks to links from other websites – third-party links – that point to yours, but if you do not do well and Google detects you will certainly penalize you And much.
Years ago the search engines considered that the more a site is targeted, the better it is. Therefore, it was rewarded with better positions to those sites that received more links from third parties. So far so good.
The problem is that many companies started linkbuilding artificially with poor or “unnatural” links as Google calls them. The search engines have detected it and have taken action on it, punishing those who do that and not taking them into account when positioning a web page.
And although the well-done linkbuilding is one of the best SEO techniques as you will be able to see later, it is important that you stop creating links and more links that point indiscriminately to your website and flee from the agreed exchanges of links with others Pages, purchase links and uploads to directories only to add your links.
- Stop using meta tags
A meta tag is a tag that is in the source code of a web page and describes the content in it.
Years ago meta tags served to tell Google which keywords were on your page and in fact were for a long time indispensable to a good online SEO strategy.
But today with the update of the algorithms of Google are no longer so important and this practice is not only outdated but has been used so much to make spam that now Google penalizes.
Of course, do not confuse it with the meta description, that is, the description of the theme of your content that appears in the search results because this is essential for both Google and your audience.
- Do not write thinking about search engines alone
Let us give you some advice: write to be read. And if on the road you ally with Google, better than better.
The reason is very simple: for years many businesses try to position their pages writing only for Google, and although it is very good to think about the search engine you should not fall into the error of forgetting your readers because after all they have the Power to help you climb positions by consuming your content.
Basically, creating low and irrelevant content and even generating it automatically by software or automatically translating it without review is highly penalized by Google.
So remember that writing on a blog is a communication action to help your readers find the answer they need. And it is the quality of your content that will make it valuable and therefore the search engines put it in the first place.